Kids like content that is entertaining, funny, colorful, full of multimedia effects but make certain that the content is pertaining to their age though. It should be engaging, informative and yet simple so that the child can relate with it.

Kids do not read paragraphs of text, so keep the text to a minimum and use images to the max which can be of the water, trees, sky etc. or cartoon characters, bold and vivid fonts, colorful backgrounds as bright colors easily capture and hold a child’s attention for longer period of time.

It has been seen that animation and sound effects often create a good first impression that encourages kids to stay with a site as they are usually found scrubbing the screen with the mouse to enjoy the sound effects played by different screen elements.

We found bigger differences between boys and girls behavior. Most of the boys do not like reading the instructions and are attracted to loud colors, cool and funky stuff like cars, bikes, gadgets etc. and spent more time alone with computers. In contrast, girls like sites with good instructions, bright colors like pinks, relates more to fairy tale characters or dreamlands  and  spent more time using computers with a parent.

Websites aimed at kids are mostly Flash-based as it provides a great degree of interactivity, making the website more like a game or puzzle which kids enjoy. It should implement a number of elements and design principles that create an environment suited for a child’s personality and interests.

While designing a website directly for kids or towards parents one should keep in mind that the organization and layout of the site should be simple so as to provide a user with an experience that is intuitive, and gets users to what they want in the least number of clicks.

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