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Posts Tagged ‘advertising’

Parameters that help in planning online advertising campaign

26 Nov

Online advertising basically means advertising online over the platform of internet. It’s all about displaying your advertisement (work, services, products, idea) in front of online audience on various online portals.
The success of online advertising can be easily understood with the fact that this industry will exceed by $142 billion dollars by 2014. It has already been forecasted that online advertising will hit to $564 billion by the year 2014.

Success of an online advertising campaign is measured on 3 important parameters:

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Relevance

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Choice of the Portal (where you plan to run your advertisement) plays a key role. It is important to know where your target audience visit the most before you finalize a media plan of any online advertising campaign.

  1. Right Targeting in terms of
    1. Demographic
    2. Contextual
    3. Behavioral
    4. Geographies
    5. Day part
    6. Miscellaneous
    7. Right Reach
  2. Right Frequency

 

Originality

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Devise new and creative ways to get your message across the consumers, by infusing originality in your advertising concept. Originality with innovation ticks.

Impact

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Even if you run your campaign for lesser duration, but it is important that it should leave an impact in the minds of the audience. There has to be a recall factor to it.

 

Interactive Bees an Affordable and Professional Web Design and Web Development Company in India

 
400 Comments

Posted in Online Advertising

 

Ethics Of Online Advertising

25 Oct

Online advertising includes wide range of advertising in which some are followed ethically and some are not. Nowadays large chunk of websites use various types of online advertising, which also include flashing banners that generally distracts the user. Some online advertisements show misleading images that are specifically designed to look like error messages from the operating system, rather than advertisements. Websites that ethically practice the use of online advertising for revenue generation frequently do not observe online advertisements that are linked through their websites. Hence, this leads these online advertisements to direct to sites with malicious software or adult material.

There are various types of advertisements used by website operators in the form of online advertising, these are not intended to distract the user and also do not detract from the design & layout of the website. Many big companies are directly contacted by the website owners for the placement of ads, which means the website linked by the online advertisement is legal.

With the excess use of technologies like Adobe Flash in online advertising has led to its blockage by the users in their browsers. Many users have also started disabling browser plug-ins like Adblock or Noscript to get rid of this annoyance.

Revenue models of online advertising

There are various revenue models which are being followed by the portals for online advertising:

CPM (Cost Per Mille)

Cost Per Mille is also known as Cost Per Thousand in which advertisers pay certain amount for the exposure of their message to a particular audience. “Per Mille” means per thousand impressions. Though, some impressions may not be counted such as reload or internal user action.

CPV (Cost Per Visitor)/ CPL (Cost per lead)

In cost per visitor online advertisers pay for the delivery of a targeted visitor to the advertisers website.

CPV (Cost Per View)

In cost per view advertisers generally pays for the every unique user view of an online advertisement or a website. It is primarily used with pop-ups, pop-unders and interstitial ads.

CPC (Cost Per Click)

Cost per click is also known as pay per click in which online advertisers are paid every time, when a user clicks on their listing and is redirected automatically to their website. They only get paid when the listing is clicked on and this system facilitates the advertising specialists to refine their searches and attain information about their domain.

CPA (Cost Per Action)

Cost per action or cost per acquisition is performance based and is very common in the affiliate marketing sector of the business. The publisher takes all the risk involved in the running of an online advertisement in this payment scheme and the advertisers generally pays only for the amount of users who completes a transaction like purchase or sign up.

CPE (Cost Per Engagement)

Cost per engagement is a form of cost per action, which was introduced in March 2008. In CPE model online advertising impressions are free and the advertisers only have to pay only when a user gets connected with their specific ad unit, which is very different from cost-per-impression or cost-per-click models. In this context, engagement can be very well defined as user interacting with an ad in many ways.

Cost Per Conversion

Cost per conversion is known as the cost of attaining a customer and is basically calculated by dividing an entire cost of an ad campaign by the number of conversions. The definition of conversion varies from situation to situation and it is sometimes considered as a lead, sale or purchase.

At Interactive Bees we have highly qualified Advertising experts, which are the biggest strength of our organization. These professionals work in close coordination that enables us to provide flawless Ethical Online advertising solutions.

We offer customized media plans, which are designed to meet client’s requirements.

For more details contact us at:

http://www.interactivebees.com/Forms/Enquiry-Form.html

Interactive Bees an Affordable and Professional Web Design and Web Development Company in India

 
337 Comments

Posted in Online Advertising

 

Online Advertising

18 Oct

Advertising is known as form of communication that tries to influence the customers in purchasing a particular brand, product or a service. It is primarily done to create awareness about a particular product in order to grow its sales. Advertising also helps in the creation of the brand identity of the product and try as hard as possible to increase the buzz about the product. The highly influential form of advertising includes TV, Radio, Print, Commercial advertising and more. But in recent times Online advertising has been ruling the charts in most popular type of advertising. Online advertising is a form of promotion which is mainly used for the purpose of conveying marketing messages through Internet and World Wide Web.

You can’t deny the fact that internet has become an integral part of everybody’s life and you can easily spot the youth of today spending their maximum time in surfing the internet, listening music, playing games etc. After seeing the current scenario companies have started to advertise their products online by using high attention grabbing techniques and even marketers from all over the world have accepted this fact that online advertising is an important element of marketing.

To create a positive image about the product in the mind of consumers, creative and interesting advertisements are most commonly used by the advertisers. The color, font, size and message plays a very important role in getting the ads noticed among people. So, to create a long lasting impression in the minds of the consumer make sure the online ad should have minimum text and it should have some message which instantly rings the bell in their minds. Also the message should be presented in a clear and concise manner.

Advantage of online advertising over traditional advertising

One of the main reasons of choosing online advertising over traditional advertising is the fact that majority of the educated class use Internet nowadays. In past, television was the torch-bearer of advertising, but now tables have been turned with the rising growth rate of online advertising through World Wide Web. By advertising online you are sure to reach another category of potential clients, that otherwise would have been left uncovered.

These days everybody wants to buy quality products or services at best prices and for that each product is well researched before getting purchased. That is why companies should put all their efforts into creating websites which are competitive and are ranked higher in search.

Instant publishing of information is one of the major advantages of online advertising because in that case content is not limited by geography or time. With online advertising you also get the option of customizing the content, which is not possible in print medium.

For more information on Online Advertising.

Visit us at:  http://www.interactivebees.com/Media-Planning-Media-Buying.html

Interactive Bees an Affordable and Professional Web Design and Web Development Company in India

 
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Posted in Online Advertising