What Is Organic Reach – Organic reach is how many people can reach your Facebook page for free. The growing concern over last couple of years is the fall of organic reach on Facebook.
Why Facebook Organic Reach is Down 52% for Publishers this Year 2016
The average publishers organic reach on Facebook has decreased by 52% in 2016, video and a lower reliance on Facebook has neutralized the pain.
Source : Marketingland
This coming Year, the number of people seeing, the average post published on a publishers. Facebook page has been cut in half. From January 2016 through mid-July 2016, publishers’ Facebook Pages have experienced a 52percent down in organic reach, according to social publishing tool social flow. That stat is based on the company’s analysis of roughly 300 media companies that use its tool to manage their Facebook Pages, which include The New York Times, The Wall Street Journal, Condé Nast and Time Inc.
The statistics show not only how tough things are for publishers on Facebook, but also that things have gotten tougher – even before Facebook latest news feed algorithm tweak takes effect.
52 -Percent down is 10 Percentage points more than the 42-Percent organic reach decline that social flow reported publishers had experienced between January 2016 to May 2016.
How Should I use Facebook for My Business?
Still, Organic Content has a great value on Facebook and Pages that publish great content – Content that teaches people something, entertains them, think or in some other ways add value to their lives – can still reach people in news feed. Organic reach can be unpredictable whereas “Viral Content” is great for achieving business core goals and achievement.