Most of you must have seen those small squares; some are half squares or a maze of small squares encircled by a square. This labyrinth of squares and graphic lines is known as QR codes or Quick Response codes. Usually these codes are 2 dimensional codes and they can be substituted for barcodes as well. They may contain any information, whatever you might like or desire to fetch them.

How a QR code looks like

Scan to get more info!!

With innovation and advancement in Information Technology and mobile usage especially smartphones, most of the businesses these days are making use of these QR codes in their business campaigns to attract consumers towards them.
Usually it is a known fact that whatever is contained in these QR codes is something of relevance or importance to the consumers. These tactics divert the attentions of the consumers and this sensation of information fetched in these QR codes works as the marketing tool for organizations around the world.

QR codes for Marketing Campaigns

Not too long ago a famous Jeans brand in America put on a massive banner in the centre of a busy marketplace with a QR code printed on the banner. When people scanned through that code they found an interesting and lovely video, basically it was a marketing trick to engage consumers and even the by-passers to turn them into the consumers and thereby increasing the sales.

Applications of QR codes

With smartphones becoming an almost fashion symbol most of the users have these high end devices and organizations have that knowledge, but it is vastly important what you are feeding to your consumers or clients in those barcodes. The material inside these QR codes must have something interesting that catches the nerves or the psyche of the users or consumers
You may direct consumers to your new website, add a humorous or witty video, even some restaurant chains also give away discount coupons to their consumers right at their cellphones. Even a simple message for social cause these days work like wonders in these QR codes and they spread like fire, these examples show how widespread the usage of QR codes has become.

QR codes for Individual

If organizations can have QR codes why can’t individuals, certainly they can also have one. There are numerous websites that can generate a QR code exclusively for you free of cost. These QR codes can work like your business cards even your contact details can also be fed in these codes. Also they prevent wrong use of your details by some strangers if he doesn’t have access to a smart phones secondly apps that can read a QR code.

Guidance for using QR codes

May be it is true that people these days have more access to smartphones but it is not necessary they may have access to a QR code scanner. They may do so by downloading a code scanner app from the market free of cost and thus run it to scan a code and get the result instantly.

Conclusion

It is upto an individual how you would use a QR code to engage your audience or customers? If you do in the right way with a strategy or a plan in mind you may be able to turn a window shopper into a regular customer hence these codes can deliver results but should be used productively.

Interactive Bees is one such company that offers design and development of both web and desktop applications. Incase you feel Interested then do check www.interactivebees.com