Online advertising basically means advertising online over the platform of internet. It’s all about displaying your advertisement (work, services, products, idea) in front of online audience on various online portals.
The success of online advertising can be easily understood with the fact that this industry will exceed by $142 billion dollars by 2014. It has already been forecasted that online advertising will hit to $564 billion by the year 2014.
Success of an online advertising campaign is measured on 3 important parameters:
Relevance
Choice of the Portal (where you plan to run your advertisement) plays a key role. It is important to know where your target audience visit the most before you finalize a media plan of any online advertising campaign.
- Right Targeting in terms of
- Demographic
- Contextual
- Behavioral
- Geographies
- Day part
- Miscellaneous
- Right Reach
- Right Frequency
Originality
Devise new and creative ways to get your message across the consumers, by infusing originality in your advertising concept. Originality with innovation ticks.
Impact
Even if you run your campaign for lesser duration, but it is important that it should leave an impact in the minds of the audience. There has to be a recall factor to it.
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