RSS
 

Cloud Computing: War reaches the Cloud

01 May

It looks like a plot of a Hollywood movie where there are many parties trying to establish their market standing and brand among people and in pursuit of this crown they are offering multiple features  and services, this is what is happening in the arena of cloud computing.

After the concept of cloud computing was initially introduced, there was a thought that it was something to do with organizations, small SMEs and SMBs; and common surfers & users of net have no business in it. But actually the story is exactly the opposite.

We all store pictures, photos, documents, files and large chunk of data on our PCs and pen drives but what to do if we encounter a pen drive loss or hard disk crash, our essential documents and information are gone forever resulting in loss of revenue or business. Also, it is not always possible to carry your system with you. To handle these situations, we have cloud.

Everything has become mobile so our ways of living, we all carry smart phones or tablets and want our documents and files on the move. Cloud provides a seamless platform where we can access our information from phones, Tab or portable PCs. Most cloud computing services these days allow its users to sync their documents in real-time and later you can access your files from any device. All you need to do is just drag and drop your info right into the cloud and rest is updated automatically.

Thus, you save time, money, resources and peace of mind.
Well talking about the war, the real war has started among the tech giants of the world who are facing stiff competition from the startups. Let me name a few cloud service providers:

  • Google (Google Drive)
  • Sky Drive (Microsoft)
  • Dropbox
  • Sugarsync
  • Minus
  • Box.net
  • Livekive(AVG) and etc.

The most happening and latest cloud war which has started is between Google and Dropbox. Both the companies are leaving no stone in convincing its users that their service is the best. While Dropbox is the most admired and favored cloud service offering its users upto 2GB of free space, Google has gone one step ahead with 5 GB of data storage. Sky Drive from Microsoft is offering 7 GB of cloud storage with the facility to extend upto 25 GB as loyalty bonus.

Well, most of you would argue why Dropbox then, it provides you the facility to extend its storage capacity upto 16 GB through referrals and it has developer ecosystem better than anybody in this league; Dropbox also provide you features where your friends and colleagues can directly access files from your Dropbox via a link. Google is still untested at this stage though. All these features and other awesome apps have launched Dropbox to $5 billion Company in no time. 

What’s more, Google Drive offers you other than storage capacity of 5 GB; OCR facility where you can search your documents or PDFs though the keywords present in these documents. This is a powerful feature, we might call.
In case of Sky Drive, you do get the maximum cloud storage and also you can access your documents and files right from your browser; all you need a hotmail account and rest you can directly upload your files and doc from your browser, that’s it.

The above features come for free, but if you want to extend your storage capacity you need to shell out few bucks depending on the space you require. Being a top contender in its domain, Dropbox price band is expensive among the most, but sooner rather than later it will definitely reduce its pricing to survive. Most people argue that Google Drive is a move to kill Dropbox but only time will tell who resist the test of time. But for the time being lets all enjoy their service and wait for result of this ‘star war’.  

In case you are looking in for hosing services, please feel free to write us at info@interactivebees.com .

Interactive Bees an Affordable and Professional Web Design and Web Development Company in India

 

Email Marketing: Cost-efficient way to make others to notice your business!

21 Mar

With advancement in technology, it has paved way for numerous options for businesses and organizations to market their offerings in infinite number of ways in front of their customers scattered across the world. But it is not always necessary that all means of business promotions and marketing are optimum, they may include costs that some small businesses might not be able to afford. The solution for these organizations is Email marketing.

Email marketing in layman’s language is forwarding an Email consisting of your offerings to a database of people among whom you think your customers might be. It is not a blind selection of people rather it is a well thought out selection. The mail is sent to a huge database of people, they may be businesses interested in your domain of expertise or people from different industries as well.

It is the most affordable way of marketing and business promotion since email marketing involves no overhead costs or any other charges. Even big organizations also do email marketing because it is a cost efficient and a highly efficacious way, the only thing that is important here is the effectivity of the database.

It is not only about mailing your company profile and mentioning your products and services in the mail because nobody is going to read it unless you modify your presentation style. Essentially, how email marketing is done is an art, you should design an attractive layout and some eye catchy designs with some interesting quotes that either define your offerings or create an inquisitiveness amongst the customers. It is worth remembering that stuffing a marketing email with content is sufficient to put readers off as most of them do not like to go in-depth of your content.

For your email marketing campaign to succeed, you should frequently send your emails to your prospective customers and clients. It is always better to keep reminding people that you are there. In case, you may get a query regarding your business, never forget to answer within 24 hours because replying that early make your customers feel that you care for them.

Again the advancement in technology has brought mobile and smart phone culture around the world. People these days check their emails on the move hence; your email marketing campaign should be directed to those people as well. Typically, if the email is optimized as per viewing on mobile phones, then nothing is better than that.

Email marketing, how easy the word seems out, is not anybody’s job, it takes strategies, prior planning and thorough professionalism to come out with a layout and font size adhering to the choice of your future clients. An experienced company can assist you in securing a successful email marketing strategy and can do wonders for your business in terms of profits and clients, both.

In case you are looking in for Email Marketing, Online Marketing SEO, SMO, ORM,or for any further assistance on the above discussed issue, please feel free to write us at info@interactivebees.com

 

Principles of Formulating a Perfect Design!

22 Feb

The below given presentation will take you to a journey where along the way you will learn about designing and principles involved in it. These principles are applicable to any design and would surely assist you in becoming a capable designer. Enjoy your ride !!

The presentation has been formulated and structured by IBEES after through research and our years of experience. For being a strikingly good designer, the principles that need to be followed are listed below:

  • Alignment
  • Contrast
  • Gestalt
  • Proximity
  • Balance
  • Typography
  • Grids
  • Consistency/Repetition
  • White Space
  • Element of Designs (size, shape, color, texture, space, value and lines)

To learn more about designing click on the link below:-

Basic of Designing

 
 

QR Codes to Market Your Business !

18 Feb

Most of you must have seen those small squares; some are half squares or a maze of small squares encircled by a square. This labyrinth of squares and graphic lines is known as QR codes or Quick Response codes. Usually these codes are 2 dimensional codes and they can be substituted for barcodes as well. They may contain any information, whatever you might like or desire to fetch them.

How a QR code looks like

Ibees QR Code

Scan to get more info!!

With innovation and advancement in Information Technology and mobile usage especially smartphones, most of the businesses these days are making use of these QR codes in their business campaigns to attract consumers towards them.
Usually it is a known fact that whatever is contained in these QR codes is something of relevance or importance to the consumers. These tactics divert the attentions of the consumers and this sensation of information fetched in these QR codes works as the marketing tool for organizations around the world.

QR codes for Marketing Campaigns

Not too long ago a famous Jeans brand in America put on a massive banner in the centre of a busy marketplace with a QR code printed on the banner. When people scanned through that code they found an interesting and lovely video, basically it was a marketing trick to engage consumers and even the by-passers to turn them into the consumers and thereby increasing the sales.

Applications of QR codes

With smartphones becoming an almost fashion symbol most of the users have these high end devices and organizations have that knowledge, but it is vastly important what you are feeding to your consumers or clients in those barcodes. The material inside these QR codes must have something interesting that catches the nerves or the psyche of the users or consumers
You may direct consumers to your new website, add a humorous or witty video, even some restaurant chains also give away discount coupons to their consumers right at their cellphones. Even a simple message for social cause these days work like wonders in these QR codes and they spread like fire, these examples show how widespread the usage of QR codes has become.

QR codes for Individual

If organizations can have QR codes why can’t individuals, certainly they can also have one. There are numerous websites that can generate a QR code exclusively for you free of cost. These QR codes can work like your business cards even your contact details can also be fed in these codes. Also they prevent wrong use of your details by some strangers if he doesn’t have access to a smart phones secondly apps that can read a QR code.

Guidance for using QR codes

May be it is true that people these days have more access to smartphones but it is not necessary they may have access to a QR code scanner. They may do so by downloading a code scanner app from the market free of cost and thus run it to scan a code and get the result instantly.

Conclusion

It is upto an individual how you would use a QR code to engage your audience or customers? If you do in the right way with a strategy or a plan in mind you may be able to turn a window shopper into a regular customer hence these codes can deliver results but should be used productively.

Interactive Bees is one such company that offers design and development of both web and desktop applications. Incase you feel Interested then do check www.interactivebees.com

 

 
 

SEO solutions for effective promotion of websites !

09 Feb

Only having an appealing website won’t serve any purpose unless people come to know about it and embrace it. But a website does not travel to places on its own rather there is whole lot of techniques and mechanisms involved behind it. Search Engine Optimization is the process that lets websites not only to feature in the search engines but in the top results as well.

In fact Search Engine Optimization refers to the algorithm that lets the website to feature in the top results of the search engines. The primary reason behind performing this algorithm is to attract traffic back to the site. More the traffic, more the leads and more are the sales and clients.   

The relevance of Search Engine Optimization has been felt by large and small organizations both. Since SEO process is quite time consuming and is professional’s job but still many organizations around the world claim to have mastered it but the fact of the matter is not all companies can promote websites as efficiently as the requirement of the current scenario hence a leading and professional web development company is paramount.

The whole concept of SEO is widely based on the content of the website. Content of the website plays an important role in determining the fate of your website. The content of the website should be highly informative coupled with proper keyword density with zero scope for plagiarism.

SEO is a broad concept; roughly we can categorize it in two distinct terms as On page optimization and Off page optimization. Both processes are equally important. Also SMO and SEM are interrelated with each other, where promotion of websites is done on social media network. There are other numerous tools and techniques used by an efficient SEO company.

Given the cut throat competition prevailing around, every organization no matter in what business it is engaged in, needs SEO services to take its website in the top results of search engines to attract traffic and leads. But at the same time it is important to find an experienced and resulted oriented company that thoroughly understands client requirements and provides them the exact solutions which are apt with world and quality standards.

In case you are looking in for SEO, SMO, ORM, Online Marketing or for any further assistance on the above discussed issue, please feel free to write us at info@interactivebees.com

 

Web and Desktop Applications for Simplifying Tasks!

23 Jan

The shift and advancement in information technology has resulted in the development of applications, be it desktop applications, web applications or mobile applications. These applications have certainly made our lives easier as they propel smooth functioning and faster task completion with minimum effort.

Most applications development companies and agencies in the world these days are focusing on desktop applications as they are easily scalable. These desktop applications are accessible, reliable and trustworthy. If you have access to the computer you can easily use desktop applications. Desktop applications range from multimedia, office suits, desktop calculators and so on.

Desktop applications are much faster and reliable because they do not require web for their functioning thus there is no fear of loss of internet connection and you can use them as long as you can. But they too have their disadvantages as they are not accessible for wider population as only person with the desktop application installed into his PC is able to access it.

Web applications these days are vogue due to their multifunctionality, but the huge advantage they have over desktop applications they are accessible via web and thus wider audience or may use them using internet.

As everything has its flip side to it; web applications are sometimes quite slow to work with due to huge traffic with visitors accessing them in numbers. Also internet connection is another problem and everybody does not have access to internet. Also security is also another problematic area as internet is not a safe place to work.

The development of both web and desktop applications can be done using multiple platforms like PHP, .NET, Java apps and more. But it depends on the specialization of an individual or a company in which platform it is comfortable with. Many web development agencies these days are quite professional since they offer web and desktop applications using all the platforms. Even customization of these applications is also a possibility to make them work for a particular task.

Due to omnipresence of applications development companies around the world, it is sometimes hard for professionals and organizations to differentiate among the best and average companies but professionalism and experience is what you should look for while choosing application development.

Interactive Bees is one such company that offers design and development of both web and desktop applications. Incase you feel Interested then do check www.interactivebees.com

 
 

A new era in TV viewing, about to unfold!!

23 Jan

The world has not fully welcomed the iPhones and smart phones properly; they are on the anvil of yet another revolution, this time in the television era. LG and Samsung are planning to launch their smart televisions; these TVs   are powered by Google’s Android platform.

LG is about to showcase its first ever LCD television with Android enabled software at Consumer Electronics show in Las Vegas. People can have multiple entertainment option with their Android enabled television; they may watch television, can also surf the internet and access social networking sites, side by side, all at the same time.

The total market size of Android enabled televisions is estimated at about $122 billion by 2016. Eric Schmidt, the CEO of Google Inc. has already signaled that 2012 will see a sea of change in the television era and most of the television sets will come with Android based platform. Many people are already calling the device as internet TV and why not as it has all the capabilities to be called so.

The Google TV has for now will have 150 apps which are far less in comparison with its Android enabled smart phones that enjoy access to millions of apps worldwide. But Google is determined that ones after the launch of the Google TV, more apps will be available for access worldwide by Google and other companies.

Talking about Google, how can Apple be left behind? Apple is all geared up to take the challenge head on, as it is also launching iTV in the market. Apple’s iTV will be embedded with its iconic ‘Siri’ feature which is already working in millions of Apple’s iPhone. But according to the market analysts, Apple engineers are working on something bigger, they want to bring about gesture recognition technology in the iTVs and revolutionize the television market and leave its rival arch Google way behind.

Whatever be the case, it’s the consumers who will experience the different TV viewing and the only outcome of this rivalry between the two world’s most ambitious companies will be consumer’s gain and delight. So, fasten your seat belts and be ready for internet TV.

 

Your Mobile as Promotional and Marketing Instrument !!

07 Jan

Just few years back, who would have thought that mobiles will almost substitute the desktops and laptops in terms of internet usage? This trend is fast becoming a common among people as the penetration of internet has escalated to new heights.

People these days access cyberspace on their mobile phones due to the advent of smart phones. Also, people having access to desktops and laptops also leverage their smart phones to keep themselves online even while on the move. This has resulted in opening of the vast opportunity in mobile SEO space and it has become one of the sources of traffic and revenue generation especially in local network.

Search engine giants like Google, Yahoo and MSN have already started leveraging this new era in mobile SEO as it presents a good opportunity in front of them to woo their next breed of customers. Mostly mobile search engines include local listings. For example if a person is looking to fetch information about the restaurants on his Smartphone, probably will get the listings from his own city or nearby vicinity and this benefits the local business owners and organizations.

These new marketing and promotional tools have been proving to be quite beneficial; it has been seen that almost 1 in every 3 mobile internet searches are intended for local results. Not only it sends the traffic back to the site but also works as the perfect source of lead generation which ultimately results in developing newer opportunities.

Also, search engine giant Google has changed its search engine algorithm in the recent times. Mobile SEO has become more specific; business oriented and shows results based on location which leads to the display of more accurate and precise results in the search engines.

The use of mobile SEO started way back in European countries and American continent. With the recession firming its grip on the global economy it is the local dealers and owners of small organizations which have felt the brunt, thus mobile SEO with revised listings has somehow kept them afloat in the market.

It is thus better to optimize your site for mobile phones as well. A professional and experienced SEO company can really amplify your chances as they have perfect knowledge about the search algorithms for PCs and mobiles. It’s the time to leverage the power of your mobile phone and boost your business with newer and prospective customers.

In case you are looking in for SEO, SMO, ORM, Online Marketing or for any further assistance on the above discussed issue, please feel free to write us at info@interactivebees.com

 

Now your iPhone is as intelligent as you are!!

06 Jan

Apple 4S is out in the market, so are all new features and technologies running on Apple iOs. Many mobile application developers and companies are mulling over what next they can incorporate in the Apple 4S, here comes Siri, all new feature in your Apple 4S by Apple Inc.
We all have always missed a companion which may remain with us all the time, though many argue they have their Apple gadgets with them and they do not need anything else but after all these gadgets are non living thing with no intelligence of themselves. It is only us the humans who instruct iPhone what tasks to perform. But Apple has sorted out this issue as well with the launch of Siri, a new feature which literally talks with you and answers your queries.

What is Siri and how it works for you?

Siri acts like an e-companion for you, it will treat your wish as its command and keeps your queries sorted out. It can schedule your appointments, meetings, manage your calendar and can even reminds you about your important tasks by literally asking you about what to schedule and when?
Siri technology understands what you say to your iPhone 4S and it also conveys the message across to the desired person whom you want to send your message to. And what else, Siri technology can even interpret what do you mean? Or what you want to say? It interprets your assumptions and answers back to you.

What things can Siri perform for you?

The technology has made it possible to make your iPhone 4S smart enough to identify your issues. Suppose you want to fetch information about a restaurant and you put forward the question against your iPhone 4S, Siri technology will find you the particular restaurant and it will keep asking questions till you are sorted.
Even if you want to text your loved ones a message it will do it on behalf of you, thus the technology enables you to multitask at one single time and improves your efficiency. Suppose you want to browse the net, all you have to do is send your message to Siri and it will do it for you.

Enjoy the new secretary:

Siri lets your iPhone to act as your secretary. You can give dictation and ask whatever you want. It saves your valuable money you give to your secretary and also saves time and reduces common human errors. The technology is just meant for everybody whosoever desires to use it to their advantage.

Next time nobody will complain they are alone; you have your companion with you 24×7 who is willing to listen to you and ready to solve your queries along. This is just like icing on the cake; Siri can do a lot what you can think of!

Keeping pace with technology !

 

Flash Presentation: A medicine for multiple tasks !

05 Jan

When it comes to creating an instant impression on the minds of the consumers there is none better marketing tool than Flash presentations. It is due to the fact that these flash presentations are visually appealing, they catch the attention of its viewers than anything else and hence flash presentations are generally considered a killer marketing and promotional tool.

These days many organizations use flash tools and elements in their websites to make them alluring and captivating. A website without flash elements added does look boring and thus to attract clients and customers many website owners prefer to use flash elements in their websites.

The benefit of using flash elements in presentations and websites is- it lends interactivity in them; this prompts people to sit back and look at the presentation or the website. For a professional it is easier to add videos, animations, motion pictures in your flash presentation.

As far as flash applications are concerned it is used in many online banners, advertisements, websites and also they are used in making flash videos comprising of animated and graphical videos used in promotional and marketing campaigns by many organizations. Due to their visual capacity to attract masses, flash presentations and its elements are used in many websites as well.
It is generally a misconceived notion that flash websites and presentations embedded in many websites make them load slowly due to their heavy nature but it is not quite true therefore there is no reason why people should refrain from flash presentations on websites to gain competitive edge over their rivals.

If we have a look at other pragmatic applications of flash presentations we will find that they are widely used in many corporate houses as tutorials for the employees working in the same. Also many schools and colleges also leverage flash presentations to put across the message loud and clearly. These presentations also invoke interest in the subject as there is no access to boring, long and complex text.

But making flash presentation is no child’s play, it requires expertise, technical know how and skill to devise a presentation which is informative, captivating and equally promotional in nature to put forward the message in concise and clear manner.

In case you are looking in for Flash Presentation or for any further assistance on the above discussed issue, please feel free to write us at info@interactivebees.com